For the past 20 years, Jinyoung Choi has worked at the intersection of education, technology, and entrepreneurship. He is the CEO of SM Institute and previously co-founded and served as CEO of Digital Daesung. He is currently a professor at Hanyang University and serve as auditor at Open Cyber University and Youngpa Academy. He is also a representative of Minerva Project in South Korea. In between SM Institute and Digital Daesung, he served as CEO of Jongro Sky Education, one of the largest education companies in South Korea. He holds a Bachelor of Education from Hanyang University, South Korea.