Mr. Rosenberg had studied Physics and Mathematics for his BA and then Philosophy of Science. He was teaching in two Israeli Universities courses on analytical methods, and was head of the Elite "Talpiot Project" in the Hebrew University. He read for his PhD
in Philosophy, at the History and Philosophy of Science Department in the University of Cambridge, UK.
In 2015 Joab founded Ment.io, a company focused on deep discussions and unprecedented levels of AI-based assessment of students. Ment.io applies proprietary algorithms to structured analytical discussions, thus promoting students' critical engagement and professors' abilities to follow students' learning and understanding. Ment.io is the first Israeli start-up to raise money from Slack and from Mithril, Peter Thiel's growth fund, Ment.io had won the 2021 GESAward (Global EdTech startups award) and is being used by tens of thousands of students all around the world, and in leading institutions such as HBS, Wharton, and Frankfurt school.