Professor SangHwa Lee is currently the professor at Indeok University of game&VR Design. He served as director of the Korea Digital Design Council and head of VR Convergence Center at Indeok University. Lee has worked on several product and interaction design projects and is currently the CEO of VR Duck, a VR/AR content company. He received his bachelor’s and master’s degree in Industrial Design and Interaction Design at KAIST. Lee has conducted a research on product design, interaction design, UI/UX design, and is recently focused on UI/UX utilization in VR/AR.