Edison Duran is an AR & Ed-Tech entrepreneur. He is CEO and founder of PleIQ, a smart toy. Durán studied physics and urban planning, specialized as an astrophysicist, but in 2013 he decided to turn his career to become a technology entrepreneur in Augmented Reality and developed a smart toy to foster the multiple intelligences. PleIQ consists of a set of eight cubes with numbers and letters and a digital element mobile application compatible with smartphones and tablets. With augmented reality, each image of the cube becomes an interactive 3D figure.