Norihisa Wada is the Executive Vice President & COO of Tokyo-based EduLab, Inc., the leading innovator of education with a strong basis in assessment and learning science. Norihisa drives the business innovation and investment in the field of EdTech. He is also a Business-Academia Advisor for Kyoto University, fellow researcher for Tokyo University with a passion for the instructional and behavior design. Before joining EduLab, Inc., he was a Senior Vice President of IE Institute, a company well known for its unprecedented number of best-selling software titles for nintendoDS & Wii setting the global trend of nintedoDS Study. He has attended many international conferences as a presenter representing Japan in “Gamification”, “Mobile Learning”, “Testing and Assessments” and “EdTech”. His curiosity extends to designing, leveraging and maintaining peoples’ quality of life.